Paul L. Odendahl
Financial & Physical Wellness Consultant
Hi there. My name is Paul L. Odendahl and from the time I stepped into the insurance industry in 1982, I have been driven by a singular passion: to educate, protect, and provide peace of mind to individuals and families. Early in my career, a profound experience solidified my calling and profound desire to help others. Here is a personal story that changed my life and shaped my 43-year career in the insurance industry. I was a young insurance agent, just in his second year, visiting a horse farm. The owner, a father of three beautiful daughters, signs up for a life insurance policy. Little did I know, fate had other plans. That very same day, I got a call that shook me to my core. The man I’d just met had suffered a heart attack and passed away. It was a stark reminder of how fragile life can be. Fast forward three months. I’m standing in front of a grieving widow, delivering a life insurance check for $425,000to a grieving widow that helped ensure her family’s security and made an incredible impact. All from a $375 premium.
In that moment, I truly understood the impact of what we do in this industry. Now, 42 years later, I’m still here, but with a new mission. I’m educating and developing the next generation of insurance professionals. Why? Because I believe this is one of the greatest opportunities in life – second only to being a pastor. This isn’t just a career. It’s a calling. It’s about living a life of purpose.
Remember: “The quality of your life will be determined by the quality of your contribution. When you work to improve the lives of others, your life improves automatically.” – Kurek AshleyÂ

Catrina South
Financial Fitness Director
Catrina has over two decades of Business Management and Ownership experience. She has been an entrepreneur since the age of 20 and understands the challenges that small businesses face every day. Catrina also knows from personal experience how devastating the loss of a loved one can be, coupled with having to settle their affairs without financial resources or even life insurance to help during such a difficult time.
Licensed in Project Management and Life & Health, she uses her vast experience and passion for business to help everyone gain financial success. Catrina knows first-hand how the financial service industry has failed individuals, businesses and business owners. She continues to research and develop strong strategies for personal health and financial success.
She is a true problem solver and communicator, tough as nails kind of woman, who is working hard to build lasting relationships.


